The Social Media Forecast

Snapchat has recently announced its 2017 Q2 results and some disappointing figures have prompted some introspection about the state the big Social Media brands entering the second half of the year.

While Snapchat was able to report growth in all … Read More

The Future is Mobile

We’ve talked before about Google optimising its search index for Mobile first results, but that’s not the only way Mobile is going to dominate in the future.

Google’s been reorganising itself around mobile because more users are browsing on mobile … Read More

Google Goes Native

Google has announced it’s moving directly into the Native Advertising market, as this month it launched Adsense Native ads.

The search engine, which currently makes 88% of its revenue from advertising, is offering three formats of native ads:

  • In-feed, to
Read More